I don't ever remember not having dark circles under my eyes. My skin is olive and I think typically women with that type of complexion tend to have a darker under-eye. I've tried all the other concealers everyone raves about and nothing holds a candle to the Cle de Peau concealer stick. It took me awhile to make the splurge but I'm so glad I made the investment into myself. I can confidently say that I walk with my head up a bit more when I use this product. I know it sounds silly, but if you have dark circles than I know you can relate. Anything that brightens, gives you a pep in your step.